Television used to be called the vast wasteland.
That was before music television, MTV. ♪I heard you on my wireless back in ’52.
Lyin’ awake intent on tuning in on you. If I was young it didn’t stop you coming through.
oh-a-oh ♪ ♪Girls on film, girls on film♪
♪Like a virgin♪ ♪Everybody say, “save a horse ride a cowboy”.♪
♪Her pussy’s so good I bought her a pet. Anyway, every day I’m trying to get to it♪
♪Oh she’s a gold digger way over town♪ ♪Be careful. Try not to lead her on. Shawty
heart is on steroids♪ The idea of a music video came from Britain
in 1979. Females were the in the role of commissioning videos while the men were executives. Music
videos were not a relevant part of American culture until the 1980s, starting on MTV with
the video “Video Killed the Radio Star” by Buggles. During the peak of the music video
era, sexualization of music increased dramatically. Around 1992, MTV started their first reality
shows, The Real World. This began the decline of music videos and the popularity of these
videos diminished. However, their popularity quickly picked back up in 2005 with the start
of YouTube. Males produce 66% of America’s music while
females only produce 22% You are eight times more likely to see scenes
sexualizing women compared to scenes sexualizing men. Women are fifteen times more likely to
be sexually objectified over men There’s truth in the belief that sex sells,
and in music sex is a very strong selling tool. Video vixens, or video girls, are typically
leading ladies or dancers who dress and dance provocatively to make the artist look good.
These girls all have similar body types and are generally only wear clothes to accentuate
their curves, if any clothes at all. A prime example of the evolution of sexualization
in music videos can be displayed in hip-hop culture. Hip-hop broke out in the 1970s and
80s as a genre of rappers talking about real life along with a catchy beat that had specifically
young, black males nodding their heads to the beat. Kool DJ Herc, Grandmaster Flash
and Afrika Bambaataa were all DJs who played hip-hop on the streets and in clubs. They
were the founding fathers that influenced the culture of hip-hop. It began in New York,
the Bronx especially, where rappers started spitting thymes and DJs added a beat and a
rhythm. The themes of hip-hop began as black culture, urban life and reganomics. As hip-hop
became more mainstream, women started rapping, too. Safe sex, partying, and girl power followed.
Salt-N-Peppa and Queen Latifah led the feminist movement. As the early 90s began, the “gangsta”
and R&B decade emerged. Provocative lyrics and references became more popular. Women
were degraded and called “bitches” and “hoes”. Females began breaking out into “girl groups”,
like TLC, Jade, Xscape, and SWV to name a few. As the 90s progressed, the idea of women
as dancers came about and “the dirty south” sound became more popular. Mainstream hip-hop
was making its mark in the music world. Gene Shelton, an associate professor at Kent
State University, former publicist to the late Michael Jackson, and former VP of Warner
Brothers Records granted us inside access to his experiences in the music industry.
He spent 30 years in the business working with names like Quincy Jones, Earth, Wind
and Fire, Prince, Stevie Wonder and many more. Shelton worked for Columbia, Epic, and Motown
records where he was a well-known publicist and writer to the stars.
Women are objectified, are exotic, they are presented as just things for men to manipulate
and control and have their way with. The image is not very positive. The hypersexualization that occurs in music
can be visually demonstrated in music videos. Hypersexualixation is considered a social
norm in the music industry, making the lyrics irrelevant to society. Through the decades,
sexualization in music videos is three times more likely to occur and be viewed by the